Nashville, Tennessee, June 17, 2025 — HealthWorks, a leader in healthcare revenue transformation and patient financial engagement, is pleased to announce the appointment of Brad Cross as Chief Commercial Officer (CCO). In this role, Cross oversees commercial strategy for the Provider Performance Studio, including enterprise sales and client success across HealthWorks’ collaboratives in revenue assurance, payment and engagement, and revenue precision.
With more than 25 years of experience in healthcare revenue cycle leadership, Cross brings a proven track record of driving growth, strengthening customer relationships, and building high-performing teams. He has held senior leadership roles at EnableComp, Availity, RevSpring, Omega Healthcare, and other leading organizations, where he consistently delivered results by aligning strategy with the real-world needs of providers and patients. To learn more about Brad Cross visit HERE.
“Brad brings the kind of thoughtful leadership and customer-first approach that aligns perfectly with our mission,” said Darby Brown, CEO of HealthWorks. “He understands the complexity providers face and has spent his career helping them solve it. We’re excited to have him leading our commercial efforts at such a pivotal moment in our growth.”
In his new role, Cross leads and guides sales strategy for the Provider Performance Studio and guide client success across HealthWorks’ collaboratives—ensuring each solution delivers measurable impact for provider organizations. He plays a key role in deepening client partnerships, expanding market reach, and reinforcing HealthWorks’ commitment to making healthcare work better for everyone involved.
“What drew me to HealthWorks is the clarity of purpose and the depth of capability across the organization,” said Cross. “We’re not just offering point solutions—we’re helping providers unlock sustainable performance and create better experiences for the patients they serve. I’m honored to join the team and excited to contribute to what’s next.”
About HealthWorks
HealthWorks is a transformative healthcare company uniting the strengths of VantageHealth.ai, CompliantHealth, SynTech Health, and Cypress Healthcare Recoveries. Through a collaborative model and intelligent platform, HealthWorks helps providers and payers improve efficiency, ensure accurate reimbursement, and elevate the patient financial experience—redefining how healthcare works. For more about the HealthWorks Provider Performance Studio visit HERE.